Gautrain | The Bombela Way
video clip | gautrain | the bombela way
The challenge to align the performance of the operational team with the world class standard of the underground ‘train’ they were driving.
A campaign that celebrated the right way of doing things as being ‘The Bombela Way’ was designed. The ‘thumbs up’ symbol was aligned neatly with the Bombela logo. A thumbs up to celebrate the action of a team member across a crowded platform provides instant visual recognition of The Bombela Way.