the indigo people

VW Touareg | The Indigo People

The Challenge : launch the ‘Touareg 4 x 4’ to people jaded by car launches. The Solution : a hand written invitation, 8 Anthropologists from the Sorbonne, intimate rooms at Melrose Arch, a suprise reveal in the street, a high speed chauffeur driven night drive through a deserted city, a ‘’What would you like to do tonight?’’ after party and a ‘4 x 4 Experience’ the next day. The reward : the Loerie for ‘Best Car Launch of the Year’.

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