international eventing

Anglo American | Welcome to the Arts Reunion 05 | International Eventing


The brief : ‘Create a 3 day platform for a discussion on global leadership between our CEO and our 170 Top International Executives. Any European city, program up to you’. The event was executed in Barcelona, took the form of a roving discussion through the private palaces & non tourist gems. The pre-conference ice-breaker involved a pitch by Barcelona’s best guides in an Unplugged inspired ‘non-tourist trap tour’. Conductors of the Orchestra are what CEO’s are. Legendary speaker and conductor of the Boston philharmonic, Benjamin Zander, conducted the first ‘discussion’ on the stage of the Palais de la Musica.

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