flash mob

Cell C | Flash Mob


Cell C made a bold decision one summer. They canned their above the line budget and opted only for live activations. Activations that would get people talking. In three weeks Unplugged staged 1237 events. In the process over 1 million direct response cards were given out and millions more were reached. Jeremy Maggs voted it the best of the summer campaigns and a Loerie award followed for brand activation.

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