SHEQ Campaigns

murray & roberts | stop.think

cameravideo clip | murray & roberts | stop.think

murray roberts  stop.thinkThe objective of STOP.THINK was to create a language, establish an identity and generate an ongoing conversation around thinking before you act at Murray & Roberts.

The launch reached 22,000 people, introduced the concept of workers overalls as a moving billboard for SHEQ, introduced change rooms to change minds , STOP.THINK docudrama’s and made extensive use of video and industrial theater.