Oil & Gas

Award winning work for oil industry client sasol leverages off the sports metaphor

"The most valuable piece of PPE in the store"

Memories of a change house attendant and the launch of the Sasol Pause for Thought campaign

Trainers and line managers have had their roles redefined to those of coaches

Coaching them have been icons of South African sport including the World Cup winning Rugby couch Rassie Erasmus

Previously bland looking induction rooms were transformed into sporting change rooms

If inductees thought it was going to be boring they were in for a big surprise

SASOL INDUCTION HELICOPTER VIEW

Organogram of the day
In the course of 5 or 8 hours, this is what Inductees experience:

THE PAUSE FOR THOUGHT CAMPAIGN

This highly effective campaign leveraged on the familiar Fast Forward, Rewind and Pause iconography. It also featured characters who became the face of the campaign in a story driven series.

AWARDS

An IABC Gold Quill award for measured impact from the International Association of Business Communicators, New York.