STORIES & THE BRAIN

  • "Metaphors to transcend language and cultural barriers"

    Rick Melvill - Unplugged Creative Director

WHAT A STORY DOES FOR THE HUMAN BRAIN

Brain activity during factual / analytical ‘death by Power Point style presentation.
Same brain, same facts but couched in a story.

EXAMPLE OF STORY & METAPHOR DRIVEN HSE INDUCTION

Extracts from Sasol’s award winning 8 hour National Chemical induction

Shot in the back Olympian

Players in the Sasol sponsored SA Olympic paraplegic basketball side share the tragedy and the triumph of their personal stories for the benefit of others

Areas in which our story driven approach has moved audiences

  • Construction

    Construction

  • Oil and Gas

    Oil & Gas

  • Mining

    Mining

  • Conferences

    Conferences

  • CONSTRUCTION

    Events

  • Hospitality

    Hospitality

  • Brand Building

    Brand Building

  • Training

    Training

  • Onboarding

    Onboarding

  • Politics

    Politics

  • Industrial Theatre

    Industrilal Theatre

  • Story Training

    Story Training