STORY TRAINING
Example of story telling in training
EXAMPLE OF EXECUTIVE DEVELOPMENT TRAINING; COMPETITON LAW
THE ETHOS, LOGOS & PATHOS
Of the I day storytelling training workshops
ETHOS
PATHOS
The ‘Playing it forward’ concept of uniting performers and buskers globally in the performance of a single song is a great story. Underpinned by a lot of pathos
Dear brother by Johnny Walker. An unusual story driven way to promote a Whisky.
Alan Grey. High end Investment banking via story driven philosophy
Masterful use of Story and Pathos to get people to sign as organ donors
The Wager series short films – driven by brilliant performance by Jude Law and Giancarlo Giannini and great story lines.
The commercials industry is a good place to find references on the power of Pathos (warmth, human appeal, and emotion). We teach people how to bring Pathos into their own stories. Diego’s Johnny Walker understands Pathos particularly well.
THE 8 HOUR WORKSHOP
A workshop that in eight hours will lay the foundation for the use of story in your organization from internal comms through to sales and marketing.
EGV. EMPLOYEE GENERATED VIDEO
Corporates have discovered the power of short ‘selfie movies’ shot by their own people for internal comms and even marketing.
We teach the technique of the shooting of short sharp ‘one hit wonders’ as demonstrated here by Rick Melvill re a Melvill & Moon product review. No editing, no time-consuming fiddling. Just a quick lesson on how to put a title on a single one shot take posted straight onto your chosen platform.