Corporate storytelling - The Differentiator
What we do
Unplugged storytelling runs workshops and story interventions that teach you and your team how to choose corporate stories, how to tell them and how to tell them well. Giving you, the storytelling differentiator. We want to help you to use the power of stories.
Why we do it
Never before has the ancient art of storytelling been more studied and understood. The global wave of storytelling from top entrepreneurs backed up by science tells us storytelling can help us close the deal. It has been found that corporations that tell their stories are more focused, committed and have greater communication skills.
How we do it
Aristotle the father of communication said that for true persuasion to take place three components are needed: Ethos logos and pathos. Ethos - authenticity Logos - logic Pathos - heart. In the corporate arena we often forget pathos. Neuro science confirms that nothing engages the brain more and connects us to one another than storytelling. Through our skilled story facilitators and our Unplugged storytelling method, we will guide you and your team in the art of storytelling.
What others have said about us
Old Mutual Finance – Monique Vosloo
We have always been using storytelling in our business, but the workshop with Unplugged help us to take this wonderful art to the next level. It helped us to really connect and reunite as the leadership team around what it is what we stand for as a business and what it is that we want for our valued customers. The outcome of the workshop was not only one of greater clarity and alignment, but also a vast improvement in our individual and collective ability to use the art of Storytelling as an essential leadership, culture building, presentation and training tool.
What we are offering
We have many different storytelling packages and interventions, and can mould our workshops to your needs. But some on offer include:
Corporate Culture workshop. Delegates are taught the art of storytelling, reveal their personal story and in doing so explore and define the current corporate culture that they are part of. Delegates leave with an understanding in how to tell a story, corporate or otherwise, a strong unified team and an understanding of what their role in the corporate culture is. Perfect for team building and creating a dynamic culture.
Telling the Corporate Narrative Learning what corporate narrative to tell and how to tell it.
This is divided into two parts:
Hunter gatherer
Gathering the stories that make up your corporate narrative. Here the Unplugged team work with exco, unpacking and writing which of the many corporate narratives best define who you are and what makes you great.
Lights camera action
The Unplugged team now teach the rest of the corporation, how to tell the chosen story. Delegates are taken through an intense master class in storytelling. Rehearsing, refining and retelling the chosen narratives in a way that is conversational but yet compelling.
Delegates leave being able to tell one or more corporate narratives, that they are able to tell around the braai, at a conference in front of an audience, or to a client.
Story Events Story can be used at any event, big or small, to entertain, educate and stimulate an audience. This involves teaching the audience the ancient art of storytelling, showcasing your corporate story in the form of theatre but also working with the audience using story exercises to stimulate the audience to be part of the show. The audience will leave unified and inspired in your corporate narrative and also have played their part in creating it. An unforgettable event experience. Great for conferences too.
Using stories to Sell A workshop exploring how to use stories to sell. Delegates learn the essentials of storytelling. Learn how to tell an introductory personal story, a brand story and a deal breaker story. Role play your stories against fictional clients to make sure your story sells.
Social Cohesion This is a workshop designed to create cohesion between different employees. Never before has understanding our differences and realising our similarities been more important. Delegates are taken through an intensive story workshop that reveals ourselves to each other.
